Eugene Schwartz Headline Swipe File

Eugene Schwartz was one of the greatest copywriters who ever lived.

Many of the methods and strategies he pioneered writing copy for information products...books, seminars, courses etc are still used today.

Studying Eugene Schwartz' copy is a fantastic education.

And below I'm giving you a completely FREE pdf of 127 of his best headlines along with some fantastic copy tips.

This report and swipe file is written by Lawrence Bernstein an exceptional copywriter and like me a student of Eugene Schwartz and many other great copywriting masters.

Lawrence has granted me permission to give you this Eugene Schwartz headline swipe file completely free.

Just right click on the link below to download it...
Eugene Schwartz Headline Swipe File


Inside you'll find some true gems like these headlines:
How To Eat Your Way Out Of Fatigue
At Last! A Plastic Surgeon's Diet
Do You Have The Courage To Earn Half A Million Dollars A Year?
Are The Foods You Are Eating Today Starving Your Brain?
Is It Immoral To Make Money This Easily
Free! 30 Ingenious "Super Money-Makers" You Can Use Tomorrow!

Don't Pay One Penny Until This Course Turns You Into A Human Computer
How To Give Your Child The Top Grades In School He Deserves!
Use Your Newspaper To Boost Your Child's Grades
Now! The World's Greatest Minds Force Feed Their Knowledge Into Your Brain Automatically!

Will This Be The Most Explosive Turn Around In The History Of The Stock Market?
How To Defend Against The HUMAN PARASITES Who Want To Rule Your Life!
A Noted Physician says:
"You May Suffer From This SECRET SICKNESS That Makes Millions Of People Weak And Weary All Their Lives."
Weird New Sonic Lure Caught Fish Like Crazy!
The Sex Food So Potent Priests Were Forbidden To Eat It
71 Year Old Man Has Sexual Congress 5 Times A Day


If you can't get a good headline idea to swipe in this report there's just no marketing blood in you!

Also read:
41% Response From This Headline Secret
Headline Swipe File
Eugene Schwartz
Eugene Schwartz pdf

Headline Secrets
Poynter Eye Tracking And Headlines
4 Eyeball SUCKing Headline Secrets

Which Of These 2 Headlines Grabs You
Long Headlines Versus Short Headlines

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Ryan Deiss Wholesale Traffic System

Should you "save money" by paying "pennies" for overseas copywriters?

Recently Ryan Deiss released an excellent report where he explains how to sell low priced reports to generate a list using pay per click advertising.

He calls this method creating a series of "Self Liquidating Offers".

Put simply "self-liquidating" means each report pays for its own advertising and you get to keep the profits from immediate upsells, back end sales and the email list of buyers you create.

The main thrust of this "self liquidating offers" system is to have multiple reports and multiple sales pages for those reports all designed for a specific set of keywords you're bidding on.

This report is a lead in to Ryan Deiss' Wholesale Traffic System.

There was one comment in the report that struck a nerve with some professional copywriters.

Ryan explained how a pay per click expert he was working with and learning from, Mr X, "paid overseas copywriters pennies to write the sales letters for these products".

My response to this strategy as a professional copywriter...



I think you get what you pay for.

If you hire someone whose second language is English and you pay "pennies" for a sales letter you are simply throwing money away.

I can see some logic in doing this to begin with AS A TEST in the system Ryan is talking about.

He's driving traffic through pay per click to multiple niched sales letters selling multiple niched reports.

But once you know you have good traffic and it will convert you should hire a skilled copywriter to double or triple your conversion with excellent copy.

Think about it...



If a sales letter makes you just $60 in sales every day that's $21,900 in sales a year.

A good copywriter will get you 2-20 times the response of a poor copywriter who charges "pennies" (that's without taking into account the other valuable advice you get from a skilled copywriter).

But lets be conservative and say a good copywriter just doubles your conversion over your cheap copywriter.

That's an extra $21,900 in sales a year.

And since in this case we're talking about digitally delivered reports the nett profit just on those sales will be $20,000.

Then you get all those extra high quality leads (paying clients), the immediate backend sales from upsells and long term back end sales.

According to a recent survey the average online copywriter is charging US$2,500 to $3,500 for a short online sales letter.

Wouldn't it be worth paying $2,500 to make an extra $20,000+ a year?



Just in case you're wondering what kind of conversion is possible with low priced reports if you use exceptional online sales copy.

Ryan talks about selling reports for $5 to $10 and getting a 2.5% to 11% conversion.

I recently released two reports for $19.99:

Report one had a statistically significant conversion of 35%. (Okay I admit it. That's the highest response rate I've ever got for an online sales letter).

Report two had a statistically significant conversion of 15%.

So double the price and several times the response rate.

I've repeatedly had response rates in the past for reports in the $10-$20 range around the 20% mark.

Good copy pays.

Also read:
Copywriting Prices
Is Good Sales Copy Worth $5,000 Or More?
Free Report Or Paid Report As A Lead Generator

50 Times The Profits Niche Marketing
The Biggest Reason Most Copywriters Will Never Make Money
How To Make A Great Living As A Writer Fast

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

How To Make A Great Living As A Writer Fast

On this page I'll reveal the fastest way I know to make an exceptional income as a writer and I'll give you completely free access to a full 48 page report and a 68 minute audio to help you implement this method.

If you're a writer trying to make a living out of your words you know how hard it can be.

I understand where you're coming from. For years I struggled to make money out of this writing gig.

I got paid anywhere from $20 to $500 to write articles.

I had a syndicated column where I was paid my multiple newspapers for the same article.

I wrote books...some published...many unpublished.

I tried fiction, non fiction, business writing, health writing. I did press releases. The list goes on an on.

Trying to make good money is very, very hard as a writer. Competition is fierce and the pay is usually very low.

I know authors who've sold over one million books who still get by on a fairly modest lifestyle compared to many of my business friends.

The dream of the rich author for the average writer is just that...a dream.



But before you get disheartened there are ways to make excellent money out of your writing skills if you can just break out of the mindset of trying to be paid for writing.

Here's what I would do if I was starting out today as a writer and I wanted to make a living out of my craft within 3-6 months or less:

1. Learn how to get a website online.

This is easier today than at any time in history. All you need is a web host and free website editing software like NVU.


2. Learn how to set up an email autoresponder with a service like Aweber.

You want to learn how to morally and ethically capture email addresses and follow up with those email addresses automatically with a series of emails.

Also fairly simple. There's a learning curve but Aweber has step by step videos and great support from real, live people if you have any problems.


3. Learn about how to increase the profits in an offline business with online marketing.

I strongly suggest you read anything from marketing masters Jay Abraham and Dan Kennedy to ground yourself in OFFLINE marketing fundamentals.

And devour the ebook Online Gold For The Offline Business which is specifically written to give you a whole range of strategies for combining online AND offline marketing.


4. Approach brick and mortar businesses in your local area and have a casual conversation with them about their online marketing.

Ask them what they're doing and whether they have a website, whether they follow up with their prospects and clients using email etc etc.

I explain how to do this step by step in the report Offline Gold For The Online Marketer.

What you'll find is many of these businesses are very eager to have someone create a website for them or improve their website to make more sales.

Many will also be interested in any system you can devise to help them follow up with their clients by email.

And they'll listen to any suggestions you have to improve their marketing online and offline.


Even if you just master setting up an autoresponder series of emails you could follow the directions in the report From Offline Store Front To Online Gold and help brick and mortar businesses turn their foot traffic into a long term online income.



Here's the good news.

By changing your title from "professional writer" to "online marketing consultant" you can charge business owners in your local area from $500 to $1,500+ often the first time you talk to them.

And most of the work you do will be writing.

Writing the copy for websites, writing email copy, writing lead generating white papers and reports etc etc.

Sure this plan won't suit everybody but if you like the idea of helping small business owners you can get started now and within a few months or as soon as a few days you can be making a great living.

Best of all you don't need to spend a cent to do it.

You can learn all the skills I've listed above online completely free.

You can even get started without buying any of my reports about how to use this Offline Gold strategy.

Just left click on this link and read a full 48 page Offline Gold report completely FREE (your pdf report will open in a new browser window)...
Offline Gold Lost Forum Thread(pdf)



You can also go to this page and in exchange for your name and email address I will GIVE you a full 68 minute audio on how to make a living talking to business owners in your local area about their online marketing.

This 68 minute Offline Gold audio is 100% FREE (and I reveal some genuine secrets. I could easily sell this recording for $60 or more)...
FREE 68 Minute Offline Gold Audio

IMPORTANT: Left click on the link above. The page opens in a new browser window. You enter your name and email address and the download link for your audio will be emailed to you. You'll also be offered a chance to purchase the groundbreaking report Offline Gold For The Online Marketer at a reduced price after you enter your contact details.



Why would I GIVE you a valuable 48 page Offline Gold report and a valuable 68 minute Offline Gold audio completely free?

It's simple.

I know if this Offline Gold strategy really is right for you you'll see the quality of the information I share and you'll be back to buy my other Offline Gold reports and products:
Offline Gold For The Online Marketer
Online Gold For The Offline Business
From Offline Store Front To Online Gold
FREE Offline Gold 68 Minute Audio
FREE Offline Gold Lost Forum Thread(pdf)

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Offline Gold

If you understand online marketing or you're a copywriter one of the fastest ways to start making an income is to sell your online marketing expertise to brick and mortar businesses in your local area.

Since I wrote the original report Offline Gold For The Online Marketer I've received a flood of emails from ordinary people just like you who've started to make an exceptional income using this strategy.

It really is as simple as walking in to local businesses and striking up a casual conversation.

The biggest secret is to sell yourself as a "direct response web designer" or an "internet marketing consultant".

Remember that most business owners have no idea what a copywriter is.

You really can make good money setting up simple one to three page websites that bring in sales for local brick and mortar businesses.

As you get more sophisticated and build a relationship with local business owners you can sell service after service to them...setting up email blasts and online sales letters for special events and sales, offline endorsement letters, email capture pages, email autoresponder series, content pages to bring in search engine traffic and educate prospects, reports and white papers to sell products and services...

The list goes on and on.

I cover a wide range of services you could be providing to local businesses in the ebook Online Gold For The Offline Business.

This is the definitive ebook on how to use online marketing to power up the profits in any brick and mortar business.

If you're selling online marketing services to local businesses you really must have a copy of this ebook as a reference manual.



I also realized that many copywriters starting out may not know how to set up a website but if you can write headlines and emails there's an even simpler way to get started that I outline in the new Offline Gold report From Offline Store Front To Online Gold.

This report reveals how you can use your headline writing skills and your email writing skills to explode the sales in any brick and mortar business.

How?

You use your skills as a copywriter to stop people walking past their store dead in their tracks and entice them inside the business (this report goes into more detail).

Then you turn those people into email subscribers and you turn those email subscribers into long term online generated income.

There really is no need to struggle as a copywriter when you can make an exceptional income while you're helping out local businesses with their marketing.

Also read:
How To Sell Internet Marketing To Local Business
Offline Gold For The Online Marketer
From Offline Store Front To Online Gold
Online Gold For The Offline Business
Getting Started Making Money Copywriting


Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Jay Abraham Video Download

Jay Abraham is probably the world's leading marketing consultant but he is also an exceptional copywriter.

In the free video below Jay reveals a completely free way to use Amazon.com to create powerful headlines, subheads and cross headlines (Jay explains what a cross headline is in the video).

This free copywriting video from Jay Abraham runs for 10 minutes and 13 seconds...

This method will give you some great headlines and subheads AND it will give you an insight into what approaches and products are selling in the niche you're writing copy for.

Here is the headline creating method in a nutshell:

1. Go to Amazon.com

2. Search for the broad topic of your niche eg. "weight loss" or "osteoporosis".

The results you get back will be the best selling books and products on Amazon.com in that niche.


3. Scan through the titles of books and products for headline ideas and insights into the triggers and hot buttons of your target market.

You can adapt these titles as headlines and subheads for your product.

You can also use these titles as ideas for creating your own niched products.


4. Look at the positive and negative reviews for the books and products and list the key buying points and the key reasons people didn't like a product.

From that you can create sales copy that deals with objections (other products fail to do this but this product will).

And you can hit on the huge hot buttons you know are there from the positive reviews in the kind of language buyers are using (just use similar language to the positive reviews).



If you're smart you've realized you can use this method to add more value to any product you create.

Just add in the features unhappy reviewers didn't find to your products and seriously consider including the most loved features of other products in your niche.

If you're selling information products that can be as simple as adding an extra report or an extra audio.

Also read:
Jay Abraham Video: Add Value To Information Products
Jay Abraham Copywriting 20% Response
Jay Abraham pdf free
Jay Abraham Claude Hopkins Schlitz Beer And Preeminence

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Freelance Copywriter Income

Chances are you've heard over and over that you can make a six figure annual income as a copywriter.

You may have even heard you can make a seven figure annual income.

It's true...those income levels are possible but it's going to take you some time to get there traveling the regular freelance copywriting route.

Working with natural health professionals helping them market themselves more effectively I discovered many made one crucial error in calculating their potential income.

And it's the same error many new freelance copywriters make.

They would work out they could make $30 to $120 an hour (depending on their modality).

The calculation seems simple enough.

Multiply 40 hours by $30 or $120 and you get $1,200 to $4,800 income a week!

Looks like a solid business.

The problem here is you're thinking like an employee instead of a business person.

There's no analysis of exactly the core prospect group you'll market to, whether they have the money and the willingness to spend it with you and how you'll market to that core group of prospects.

(That's just one reason I recommend that copywriters starting out go sell their internet marketing services to local business owners. It's an easy to reach market
willing to spend money on a service you can provide fairly easily).

A savvy business person will also tell you that at least one quarter to one third of your time will be taken up in the administrative tasks of your business so unless you hire someone to do that and pay them your 40 hours of being paid just effectively dropped to 27-30 hours.

And in the real world you need to invest a whole pile of time and/or money in marketing yourself to get clients.

Realistically when you're starting out you can expect to invest one quarter to one third of your time there.

So now you're working 40 hours but the time you're actually being paid for is down to 14-20 hours.

Over time you can get to the point where you spend less time marketing yourself and you may also get more effective at administrative tasks or hire an assistant (these days you might hire a virtual assistant).

But just understanding that you'll only be paid for one third to one half of your effort will give you a far more realistic appreciation of what kind of income you
can expect as a freelance copywriter and how much you need to charge to make a good living.

It should also bring home to you the reality that you're actually in the business of marketing yourself as a copywriter (or as an internet marketing consultant for small businesses).

Once you stop thinking like an employee and start thinking like a business person your freelance copywriting career takes on a completely different perspective.

Also read:
Make $1,500 Today: The simple step by step system for selling your copywriting and online marketing skills to businesses in your local area
34 Insider secrets to making money as a copywriter and how to land your first copywriting client
Make money as a copywriter
Making money as a new copywriter
Getting started making money copywriting

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

A Vital Key To Rapid Financial Freedom?

Often the quickest, proven way to achieve financial freedom and a high quality of life with minimum stress and minimum environmental impact is to:
a. Work towards owning your own home.

b. Have investments that produce a cash income like stocks, bonds or rental real estate.

c. Live a very frugal but emotionally fulfilling lifestyle.

d. Become largely self sufficient. Grow your own food. Walk or ride a bicycle instead of driving a car. Get up at dawn and go to bed shortly after dark to cut down on electricity use (and increase sleep and leisure time!)

Use valuable free resources like public libraries and community groups for entertainment and to contribute as a valuable member in your local area. Trade with people in your local area for basic commodities you don't grow or create yourself.

e. If you have children spend time with them playing and engaging in the activities listed above building a genuine, fulfilling relationship. More than anything children want and need your time, your love and attention...not Disneyworld or the latest X-box.


Now you may not do all of these but they all have value.

Many ambitious people will struggle for years because they are trying to
support a lifestyle they don't want or need...two latest model cars,
a large home and mortgage (even though they're very rarely at home),
full time jobs, eating out most of the time (because you're busy) etc
etc.

Yet most couples living the lifestyle described above could get by
quite well with 2 part time jobs (and their tax burden would be
very small).

And that's where your copywriting or internet marketing comes in.

If you're making money writing copy from home that also means your necessity
for commuting to work disappears.

That means you can get by without a car or with just one
inexpensive car.

And the amount of money you need to make from your internet
business or your copywriting may be quite small.

A copywriter being paid quite modest fees could probably
make enough to live and have a fulfilling lifestyle.

If you go through all your expenses and do the sums you may
be surprised what you discover about your current lifestyle.

Now the main objection to this plan is that you won't be as
happy living a more frugal lifestyle.

But is that really true? What really makes us happy?

Watch this video to discover why if you want to
be happy you should spend as much time in prison as you possibly
can and never ever join the beatles...

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

How To Avoid Going Broke In Business

The first thing you MUST do when you work in an offline business is find out:

1. Where the profits are being made. Who are your most valuable clients.

2. Where those clients are coming from. What is the process that's getting
them through the front door and spending money?

So many people lose their shirts in business because they have fanciful ideas
about how to "improve" a business when they buy it or how to set up a great
business idea.

Screw that.

ALL business ideas are crap.

Forget about building a business.

Find a hungry market that's easy and economical to get to, find out what they
really want and will pay good money for and offer it to them.

That's how you make money.

And if you're looking at an existing business you'd better find out where that
business' current market is coming from and get to know it and understand
it really fast.

Way back when I was still a young entrepreneur I ran multiple market stalls
(I started with just one).

I noticed that the people who came into those markets with a business idea
and tried to impose that idea on the market usually went broke very fast.

But people who came into the markets who were open and listening to the
potential customers walking through the market and stocking what they were
asking for started to make good money very quickly.

Good business is market driven.

Understand in advance that all your business ideas are crapola until they're
proven in the real world and you'll do pretty well.

FREE 58 Minute Audio: How To Find A Hungry Market Online

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

How To Make $100,000 A Month Online Marketing

On an online marketing forum someone asked "How would you go about making $100,000 month?

Here is my answer:

Making $3,350 a day will do it.

That's actually over $100,000 a month.

First you have to be more definite about your goal.

What exactly do you want?

Are you talking $100,000 in turnover, gross profits or nett profits.

If you're talking nett profits then the turnover you have to do to make $100,000 could be substantially higher because you'll have staff costs, refunds, web hosting costs, affiliate commissions etc etc to cover.


Do you want to spend $100,000 in 30 days time because if that's the case you'll probably have to make quite a lot more than $100,000 in net profits because you will have to pay income tax on your earnings.

Depending on where you live that raises the nett profits you need to earn up to $120,000 to $200,000 in 30 days.

I would also analyze exactly what you want that money for because there are probably a whole pile of ways to get it without necessarily making cash.



Having said all that...

The biggest keys to a huge income online are:

1. Effective lead generation. You'll need a way to send a boatload of targeted traffic to your site.

If you have a perfectly optimized site and each visitor is worth $2 to you in the first 30 days that means you'll need 50,000 highly targeted visitors a month or around 1,670 visitors a day.

That's unlikely to happen with one strategy online so you'll probably need a team to handle PPC, SEO, Content adding, affiliate marketing and more.

You'll also probably have to invest a lot of time in setting up joint venture mailings with market leaders in your niche.


2. You need to optimize every visitor to your site so each visitor is worth more.

In other words improve your copy conversions, optin conversions, add back end products and sales, upsells, consider upselling your clients with telemarketing,
direct mail and other far more effective methods than just online marketing alone.

Increase the value of a visitor in the first 30 days to $4 that means you only need 25,000 highly targeted visitors a month or around 840 a day.

Increase that figure to $10 and you only need 5,000 highly targeted visitors a month or 167 visitors a day.

167 highly targeted visitors a day is beginning to sound like a possibility but you would need an astonshingly brilliant series of sales letters, offers etc to make a $10 per visitor return.

That's why looking at a far more sophisticated sales process on your site is so important along with split testing.

Usually the strategy is:
1. Spend most of your split testing effort where your leads come in.

2. Keep adding as many progressively higher priced upslls of high quality, high return products and services as you can.


Most people think of making $100,000 online as selling a whole pile of ebooks.

But it could be as simple as making 10 $10,000 sales.

Or if you were selling your online marketing services to local businesses taking 20 $5,000 clients.

Less than one a day.

No matter which way you look at it though you are going to have to work your arse off to make this happen the first time around.

And it's highly unlikely you'll be able to do it all by yourself.

But once you get your infrastructure and sales process set up it will get a lot easier.

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

The Law Of Common Sense Money Making

Here's what I think about the "law of attraction"...

There's some real truth in it but a lot of people turn into blithering idiots after seeing a movie like "The Secret".

Here's the basic law of common sense money making that trumps the law of attraction every time.

If you want to make a lot of money and "attract" a lot of wealth to you, you need to be doing something that can conceivably make you a lot of money.

Working a 9-5 job for $30,000 a year and putting a picture of a Ferrari on your refrigerator just won't do it.

I'll put a picture of this million dollar yacht or Ferrari on my fridge and it will be "drawn to me"...while I go out and work my $40,000 a year 9 to 5 job.

The only way that yacht is going to be drawn to you is if it runs you over while you're putting about in your little tin dinghy.

And your biggest chance of drawing that Ferarri to you is while it runs over you on a pedestrian crossing.

The first step is right.

You need a definite goal.

But then you need to take some action that has some logical chance
of getting you to that goal.

That's the difference between fantasy and reality...solid logical
action.

If you want to buy a million dollar home with cash you have to DO something that will bring in a million dollars.

Your daily actions have to be in line with making a million dollars (which probably means running a serious business of some kind or working in an especially highly paid profession).

If you want your million dollar home in three years that means you'll have to make between $350,000 and $650,000 a year depending on how much tax you pay and how much money you spend along the way.

That comes to $7,000 to $12,000 a week which puts things in a whole different perspective.

If you're willing to work say 50 hours a week to get that home that means you have to earn around $140 to $250 for every hour of work you do.

Now you need to ask yourself the question "Is what I'm doing this hour going to make me $140 an hour or more?"

If it is likely to make you that kind of money then you're acting in a way that's consistent with your goal.

Also read...
Why Some People Get Rich Online FAST
Getting Started Making Money As A Copywriter
The Biggest Reason Most Copywriters Will Never Make Money

Make $1,500 Dollars Today: The Simple Step By Step System For Selling Your Online Marketing And Copywriting Skills To Businesses In Your Local Area

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Free Report Or Paid Report As Lead Generator?

Many successful online marketers use free reports to generate leads they can sell back end products and services to.

I think you should consider though that even if you're making a free report you should put information in there that people would pay for otherwise no one is likely to read it.

And then you have to ask yourself "Will I actually get wider distribution of this report if I charge a nominal price say $7 to $15 and let anyone who sells it get 100% commissions ($7 report style).

Making your prospects pay for a report is probably better marketing and better for the prospects who buy it too.

Let me explain:



When I was actively working as a health writer I wrote several groundbreaking books that I gave away free online.

Some people would buy hard copies of these books off me.

And I noticed after a while that the people who were BUYING the books were getting better, the people who were getting them free were staying sick.

Not only that the people who paid me the most for information...often the same information I was generously giving to others...were the ones who achieved good health the fastest.

And I think it's kind of obvious why.

The people paying the most were more committed.

The problem with giving away products free is that the process of buying is a vital
part of building the value of a product in your prospect's mind.

It starts the process of genuine commitment.



So there are several very good reasons to seriously consider selling a report rather than giving it away free...

1. A paid report with 100% commissions is far more attractive for your affiliates to promote and will attract even more affiliates when the people who buy the report and like it realize they can get 100% commissions.

2. You may be doing the people who read your report a disservice by giving it to them free.

People tend to value information based on how much they pay for it and the sales process is a vital part of building that value too.

Also read...
Free Hugs: Is FREE Killing Your Sales?
How I Made Over $3,000 In 7 Days Selling A $7 Report

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

FREE Report: How To Turn $100,000 into $1,191,817

If you have any interest in offline marketing at all you'll LOVE the powerful FREE report below.

You'll discover:

# How to turn $100,000 into $1,191,817 in one year...

# How a purple cow can create a million dollar breakthrough in your business...

# The stunning secret of increasing your turnover by 1,091% in one year failing half of the time...

# The greatest secret of advertising online and offline. If you don't know this secret it's costing you thousands, tens of thousands, even hundreds of thousands of dollars.

Download your FREE report now by right clicking on this link...
Underground Marketing Report(pdf)

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

How To Sell Internet Marketing To Local Businesses

You can make a very LARGE fortune selling internet marketing and web creation services to businesses in your local area.

Last night I spent my New Year's Eve at a local restaurant PACKED to capacity with diners at a very high price per head.


Here's what may interest you.

I am friends with the owner.

This time last year he had no real internet presence.

This year following a few simple guidelines from me he's beginning to dominate the search engines for his local geographical search terms.

And this New Year's Eve not only did he pack his restaurant to capacity he had so many calls from his website he could have booked every table TWICE over.



We talk a lot about selling ebooks and information products online but I'm looking at both business models and I can tell you geographical marketing of local brick and mortar businesses is easier...competition is low and the potential for profit is enormous.

Best of all the market is so HUMUNGOUS that EVERY warrior on this forum could be actively working with 10-20 businesses in his local area and it wouldn't even be a blip on the Google landscape.

You can make money from this in several ways.

All you need is some basic SEO knowledge (how to use long tail keywords and get backlinks will do it) and some knowledge of how to get a web page online.

You can:

1. Charge a consulting fee for helping local business owners optimize what they're doing so they top the search engines for terms like "East Brooklyn Coffee Shop".

And show them how to turn that traffic into subscribers and buyers (here's a tip...give away free gifts from the website and use calling a live phone number as a call to action).


2. You can charge for setting up and/or running websites for local businesses.

This is a huge money spinner with many companies paying $5,000 to $20,000 plus to get a website up plus monthly hosting fees.

And the websites they pay for never produce real sales.

You can charge an upfront fee plus an ongoing fee to set up a website and add content on a regular basis optimizing the site and whatever offers the business is currently running.

It is VERY, VERY easy to get even a small business owner to write you a check for $1,000 to $5,000.



Let's say you just talk to a local business owner without a website and offer to set one up for $1,500 plus $50 a month.

I would never work that cheap but this is a no brainer for a business owner if you can demonstrate you have a website online that looks anything like decent.

And it just so easy to get business owners on board.

I've found in the last couple of years I have to be very careful how I talk to business owners when I'm out and about because 15 minutes into a conversation with me they're so excited they want to give me money for making over their website and I just don't have the time for it!

What am I telling these guys?

Nothing you can't find on the Warrior Forum...target long tail keywords...get multiple keyword phrases to the top of Google...one phrase per page.

Have a call to action on every page.

Capture email subscribers and follow up with them (even while you're sleeping).

You get the idea.

This is really old hat to Warriors but it straight out blows a business man's mind.

Remember he hasn't heard it before.



To test out if what I'm telling you is true just go to any privately owned local business where the owner works there himself.

Maybe buy something or just have a chat to the owner.

Ask him "Do you have a website? Are you getting any sales from your website?"

And then just start telling him everything you know about how he could be getting to the top of the search engines and getting real customers calling him and coming in off the website.

How he could be following up with customers and prospects automatically online, preselling them etc etc.

All the golden information you'll learned on this site.

Once you've established what a great website is worth to him offer to do it all for him at $1,500, $3,000, $5,000 or more.

And see what happens.

Happy New Year!

Also read...
Make $1,500 Today Selling Your Copywriting/Online Marketing Skills To Local Businesses
Offline Gold
From Offline Store Front To Online Gold
Getting Started Making Money As A New Copywriter
Make Money As A Copywriter
Making Money As A New Copywriter


Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

How To Film A Video

The 10 minute video below reveals some of the most important keys to filming your own video...either to put online or to create your own DVD for an information product.

I really wish I had seen this video before I started making my first videos. It would have saved me days of wasted filming.

The tips are pure gold...

Here's a breakdown of what this video reveals:

# The video equipment you should use (don't skimp on your camera and try to get a video camera with 3 color chips).

# Use a good wireless microphone.

# Get a good tripod with a quick release lever.

# Consider using artificial lighting to get the best possible picture especially if you're filming indoors.



# Your video is most likely to be made up of you speaking to the camera ("A" roll) and of pictures and videos without you in the picture ("B" roll).

# Use 3-5 second shots inside your video to make it more interesting. You can use images or short video shots of physical objects, scenery etc etc.

# Use different camera angles to make your video and images more interesting.

# When you film (especially outdoors) be aware of external noises like lawn mowers, trucks and aeroplanes that can destroy your audio.



# Have a script before you film where you've planned out where you need to speak on camera and what images and shots you need to fill in the rest of your video.

# When you write your script avoid using too much "talking head" of you in front of the camera. Devise your script so you have plenty of interesting images and shots filling up the space.



# Plan what you will wear on your video. Never wear a white shirt or a flashy shirt with a pile of different colors. Shirts like this don't record well on video.

# Smile and be energetic when you're being filmed otherwise you'll look like a zombie.

# Move your head around when you speak. It feels unnatural but if you don't bob your head around when you speak on camera you'll look really weird.

# Use props to keep your hands occupied when you speak. You'll look far more natural, it's more interesting for viewers and it will stop you from looking awkward with your hand movements and stop you from hitting your microphone with your hands.

# If you're pointing at objects in close ups be sure to clean and trim your fingernails.

# Above all show that you're genuinely passionate about your subject and have some fun!

Also read...
Online Video On Your Sales Letters
YouTube Marketing
Multiply The Impact Of Your Sales Message
Video Marketing Online: How To CRUSH A Business
Famous David Ogilvy Television Ad

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Is The Tone Of Your Copy Killing Your Sales?

Could the tone of your copy be turning your prospects off?

Advertising is salesmanship but great salesmen communicate and build rapport with their prospects in many different ways.

They don't stay in one key one volume like the "Crazy Warehouse Clearance Guy" in this humorous 1 minute video...

If you're using too much hype and too little genuine persuasion based on real facts...

If you're not keying into the emotional tone of your key prospects...

Then you could be coming across in an overbearing, off putting way just like the Crazy Warehouse Guy trying to run a clearance sale on God in a church.

Or in a library (1 minute video)...

Often we can even go overboard in the way we ask for the order.

Sometimes a well thought out low key call to action that resonates deeply with our prospect's emotions can be far more effective than screaming at your prospects to "BUY NOW AT THIS NEVER TO BE REPEATED PRICE".

Be human in your copy.

Why be loudmouthed in your copy when asking quietly can be more effective.

Don't come across like the crazy nut case in this one minute video...

Also read...
How To Grab Attention Without Over Hyped Language
A Powerful $20 Million Low Key Sales Presentation
Low Key Copywriting Sells
Is This Copywriting Mistake Killing Your Sales
Breaking Your Prospect's Sales Resistance Gary Halbert Video

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Powerful Emotional Triggers

We all have powerful emotional triggers built from years of conditioning and these triggers can have an amazing effect on our behavior.

Watch this 3 minute video as an Australian comedian hijacks the intercom in various stores.

And especially watch what happens in the final store and think of the triggers that might be involved...

In this video you'll notice that every one of his "community announcements" is ignored except the last one.

No one stops playing the poker machines and goes home. No one stops shopping.

They ignore both these announcements despite the fact that both make perfect, logical sense and are actually recommending actions that will almost certainly benefit the people they're directed at.

But when this comedian asks for everyone to stand still, bow their heads and observe one minute's silence the compliance level is near 100%.

Why?



Nearly every year as a child at school you probably observed one minute's silence on memorial day.

You stood still, bowed your head and kept your mouth shut.

You quickly learn that speaking, acting jovial or doing pretty much anything except somberly observing that minute's silence is heavily frowned upon.

It's showing a lack of respect to "those who died for us" or "those who died on foreign soil to preserve our freedom."

So when we're asked in an official sounding way to bow our heads and observe a minute's silence there's a VERY high chance we'll do it.

Because not doing it makes us very uncomfortable...it's an emotional trigger.


In your sales copy and your marketing you can use emotional triggers in a similar way.

You can find where your prospects' hot buttons are and use them in an ethical way to make your prospects behave the way you want them to.

You can make your triggers as effective as asking for a minute's silence.

Also read...
Any Excuse Will Do: "Reason Why" Free Video
The Secret Of Assigning Ownership
Gary Halbert Video: Breaking Your Prospect's Sales Resistance

41%+ Response From This Headline Secret
Why Is Story Telling So Effective

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Any Excuse Will Do: Reason Why Free Video

Did you know we all have inbuilt, unconscious patterns affecting our behavior?

And one of these patterns is complying to a request when we're given a reason or excuse.

What's funny is it doesn't actually matter what the reason is...it can be REALLY stupid.

But as long as we get a reason we'll often do what someone asks.

Watch this 3 minute video as an Australian comedian uses a whole pile of crazy reasons to get people to give up handicapped seating, car parks, even get a complete stranger to let him sit on his lap...

Put simply when someone asks us to do a favor for them we're more likely to do it if they give us a reason.

But it's not the reason that matters...it's just giving ANY reason after asking for the favor.

It's a pattern of behavior we follow unconsciously.

In a 1978 study Harvard psychologist Ellen Langer tested this inbuilt pattern 3 ways...

1. She asked people in line to use a copying machine this question:
"Excuse me, I have five pages. May I use the Xerox machine because I'm in a rush?"

94% of those asked said yes.


2. She asked:
"Excuse me, I have five pages. May I use the Xerox machine?"

Without being given a reason only 60% of the people waiting in line said yes.

A massive drop of 34%! But you'll love the third test...



3. She asked:
"Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?"

93% said yes!


The key is not the quality of the reason it's the fact that you give one.

In copywriting we use the term "reason why".

Why are you giving such a great deal...

BECAUSE I need to fund a new extension on my furniture warehouse without going to the bank.

BECAUSE my wife is driving me crazy about this old stock filling up my garage.

BECAUSE my daughter needs new braces and my health insurance won't cover them.



Give your prospects a "reason why" in your copy and you increase believability and response.

Also read...
Powerful Emotional Triggers
How To Grab Attention Without Over Hyped Language
Breaking Your Prospect's Sales Resistance
Free Hugs: Is FREE Killing Your Sales?

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Unblockable Exit Pages FREE Report And Video

If you have a 10% response rate on your online sales letter that means 90% of the traffic you worked so hard to get to your site is leaving without spending anything.

It's the same with your optin forms.

Most of the traffic to your website is wasted.

But there is a way to turn that exit traffic into cold hard cash or add them to your email list or even just get them to stay on your site longer....a lot longer.

Watch this 4 minute video to see an amazing "exit page" I helped perfect with website coding genius Frank Bauer...

You can use an exit page in so many different ways.

In the free report below "5 Unblockable Exit Page Secrets" I reveal a range of simple but very effective ways of keeping exit traffic (or any traffic) on your site longer, building their trust and turning them into loyal clients who will buy from you over and over.

Right click to save your completely FREE 13 page report...
5 Unblockable Exit Page Secrets(pdf)


If you want to discover the exact code Frank and I use to create these exit pages...

The full report with step by step instructions on "How To Create Unblockable Exit Pages" is completely FREE when you claim your copy of the Offers Unleashed Package at...
http://www.OffersUnleashed.com

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: