From Zero To A
$30 Million Business Valuation...
“How I Used The Advanced
To Sell My Business For
“And How I
Used The Same Proven System
To Start From Scratch And Build A Business Empire Valued At $30 Million
Report: How to build massive net worth
into your business and sell for up to twice
the normal market value...
up at 3am to a phone call from one of my employees was not what I
dreamed about when I first went into business.
Business Exit Strategist
As a business owner I know you
can relate to
one of those "business nightmares you'd rather forget".
Whether you own a shop, a restaurant - any kind of
business - I know you've been there too working crazy hours under even
Sharon was saying something I could never repeat in polite company as I
my buzzing cell phone.
At the time I was running a chain of
assisted living centers
for the elderly and Debbie the supervisor of the night shift was
calling because the
flooding with water. She was worried because we had live
electrical wiring down there.
Here's a picture of the Longroyds assisted living
It looks much more pleasant with the sun out...
Debbie told me she'd tried but no plumber or
would come out at 3am on a winter's morning with
rain bucketing down outside and ice on the roads.
- one of 9 assisted living centers I was running
I didn't want to be out there
either but as
It's Your Business The Buck Always Stops With You
braved the rain and the ice and drove out to Longroyds.
out later a drain 3 miles down the road had collapsed which led to the
I was in the dead of a freezing night using an old-fashioned
pump to get an endless tide of water out of the basement
could short out the wiring in the whole building.
you've had to struggle through
times yourself - it's all just part of the journey when you run your
I know in your
business you've had many times where you've "pumped
out the basement in the
dead of winter".
I know you've sunk money, time, blood
tears into your business over the years just trying to look
your customers and make a better life for yourself and your family.
And you can blow every penny you've rightfully earned from
all those years of labor by failing to
sell your business at the price you deserve.
It's crazy to rush into selling your business
preparation can cost you hundreds of thousands even millions of dollars.
You need to prepare - even if it's still
months or years till you plan on selling. Remember the
market is unforgiving...
October 2006 I commissioned a study to track down a whole range of
statistics and data on business sales.
researchers I contracted painstakingly went through online and
offline data from
the world's leading business brokers and financial companies including:
- Thompson Financial
- Price Waterhouse Coopers
- Deloittes and Touche
- and many, many more...
was shocked when the figures came back. Of all the businesses
listed for sale in the USA just
ended up being sold.
about that. If you try to sell your business the
same way as
other business owner you have a 75%
chance that your business won't
sell at all.
the numbers are even worse than that...
Business Owners Sell At A Good Price
It makes me want to cry when I see good, honest,
hard-working business people like you sell at a fraction of the price
they should have commanded for their years of effort.
Especially when the number one reason most
won't sell or sell at disappointing low prices has nothing to do with
quality or potential of the business.
What is the biggest mistake owners make
when they try to sell their businesses?
It's quite simple: they fail to prepare their
business so it has the maximum perceived value to a potential buyer.
Which is a real shame because setting up your
cash in from all your years of hard work just takes a little
knowledge and application.
What can you do when you have a plan and your
prepare your business for sale using the advanced Maximize-Your-Exit
Recently I advertised one of my assisted living
£1,200,000. Here is the ad...
We sent the details of this business to 20
carefully selected potential buyers. 11 showed interest, 6
visited over 2 days and I had two offers which I increased to the final
I sold this running
business for £1,050,000
Here's the "memorandum of sale" from my business
Notice I've left in most of the contact details so you can
everything I'm saying here is true...
proof I sold my business for £1,050,000 (US$2,086,770)
US dollars £1,050,000 comes to US$2,086,770.
Yes, over $2
dollars. Stay with me while I use
this example to reveal the most important key to selling your business
for the maximum price possible.
This aged care business was making a net
profit of around
US$210,000 a year.
The average price you can sell a business of this
kind for is usually
around 5 times it's annual net profit - approximately $1,050,000.
But using my business exit strategies this
business sold for 10 times its
2 Times The Regular Market Value
Or a substantial US$1,036,770 more I can
use to pay off outstanding loans and to put money in my
personal bank account.
What kind of difference would it make to your
lifestyle and your financial
dreams if you could sell your business at twice the normal market rate?
Could you get out of debt? Could you
life you dreamed of when you first got into business? Or
you be able to fund a business venture you've always dreamed of doing?
Back to my story. Why would a buyer
this contract to pay me twice the regular market rate for a business?
Biggest Secret To Selling For Such An Astonishing Price
Is In Building Your Key "Business Metrics"
Every industry has standards. In the
business our key business metrics are occupancy levels and the net
The industry average occupancy is around 89.3% -
in my business it was 98.7%.
The average industry profits run at around
22%-25% - in my business they were 25%. Just a few extra
percentage points in one key metric can make a huge difference
to the selling price of your
The same principle works across the board whether
you're a clothing retailer or a carpet manufacturer...
Works In Your Industry
my Maximize Your Exit system I explain how
businesses in EVERY
industry in the USA and Canada can massively increase their selling
value by improving their
key business metrics.
strategy is proven to work in:
- Retail including clothing, automotive, furniture,
liquor stores, supermarkets, pet stores, marine dealers, florists and
- Financial Services
- Restaurants and catering
- Manufacturing including footwear, leather,
machinery, clothing, textiles, lumber and more
- Bars and
- Computer services
- Auto repair, parts and services
- Doctors, dentists and other independent health
- Hotels, motels and other lodging businesses
- Landscaping, lawn maintenance, cleaning and other
industrial and home service businesses
In fact I will personally guarantee the advanced Maximize-Your-Exit
system will work for your
Read what chiropractor and highly respected
marketing expert Dan Curridan says...
Workload 40% While Doubling Profitability...
Before meeting Harvey our business was doing
okay but we were heading in 20 different directions at once.
Harvey immediately recognized 3 areas we needed to focus on allowing us
to cut our workload by 40% while nearly doubling our profitability.
Also thanks to Harvey we were able to discover an opportunity within
our niche no one else is focusing on that could revolutionize our
Harvey has a gift for separating the wheat from the chaff and for
seeing opportunities that most are blind to.
Dr Dan Curriden, Atlanta,
And what former nightclub owner and sucessful business
consultant Tony Gedge says...
Want A BIG Payday Follow His Advice...
The first time I met Harvey I knew this guy was
Not in size but in his sharp and lateral mind...BIG in his ideas on how
to maximize the value of your business!
Bigger than most as he has already done what he tells others to do.
If you want a BIG paypday when you exit your business then you had
better follow his advice.
Tony Gedge, Fuengirola, Spain
If you act today I'm going to personally reveal
to you step-by-step
exactly how to increase your business metrics so you can sell your
business for up to twice the normal market value.
In your advanced Maximize-Your-Exit program I'll reveal...
A Wealth Of
Insider Secrets You Can Use To
Value Of Your Business FAST Including:
I'll also reveal key marketing changes you can make
business that will increase your profits - and your business value -
fast. You'll be amazed at how simple and effective these
can be including...
vital change you MUST make in your business if you want potential
buyers to know you have a business for sale not just a job running a
business. If you're ignoring this then the price you can get
your business will ALWAYS be much lower...
an asset in your business that you can't see could be THE most valuable
commodity you own and how to make the most of this hidden asset when
biggest secret to getting new customers or clients to your business
without spending a cent on advertising...
to multiply the results you get from any advertising you're doing
now. This step alone can increase your profits by
even 50% or more...
foolproof way you can find out which advertising is making you money
and which isn't. If you're not doing this you're throwing
most of your marketing budget on ads that are a complete waste of
And much more...
In the advanced Maximize-Your-Exit teleseminar
take you deep inside the business processes and procedures I used to
build another multi-million dollar business. I'll reveal to
How I Sold
Share Of The Business After
A Leading Auditing Firm Valued The Total Company
At $30 Million Dollars
Yes I've sold more than one business.
The second business I sold was shared with two investors.
I built this business over 8 years as the CEO.
I was ready to sell but my investing partners
to keep their shares. I knew the price they would
pay to buy
me out would be based on a business valuation.
I'd been using the Maximize-Your-Exit system for
time and my "key metrics" on this business were impressive with occupancy
rates at 97.3% and profits at 32.1%.
Both were well above the industry standards of
89.3% occupancy rates and 22%-25% profits.
All I needed was a valuation no one could argue
I hired one of the most highly respected
business auditing firms in the world - Deloitte and Touche.
This is a photo of the front page of their
extensive valuation report...
business valuation from Deloitte and Touche
And here's the key paragraph from their
Let me put what this paragraph means in simple
Using the advanced Maximize-Your-Exit system my
was valued by one of the world's leading auditors at £15 to
£18 million pounds.
In US dollars that's $30 million to $36 million.
My partners and I haggled for a while then they
with me for a sum substantially higher than I ever could have
asked if I didn't know exactly how to build selling-value into
And here's the best part of this whole story for
In the advanced Maximize-Your-Exit program I'm
share with you how to apply the principles and techniques I've learned
the hard way - building and selling real businesses in the real world...
Reveal To You How You Can Employ The Same Powerful
Exit Strategies In Your Unique
In 8 weeks you'll listen in live to a series of 8
Advanced Maximize Your Exit teleseminars packed with
my best kept business building and exit strategy secrets including...
1: The Maximize Your Exit Fundamentals
- Why you
must apply the "New York Subway" principle if you want to build,
prepare and sell your business for the maximum profit...
- A deadly
landmine you skirt around every day that can demoralize your
employees and kill your business stone dead. I'll reveal to
you how to turn that landmine into your greatest asset without having
to spend a single cent...
Teleseminar 2: Exit Plans, Timing And More
3: Business Valuation Secrets
key elements to creating your exit plan and the professionals you need
to bring in early on to maximize the real profits you keep after a
3 key timing elements you must understand if you want to choose the
ideal moment for the sale of your business. Ignoring
key elements can decimate your selling price...
- The most reliable way to ensure
you stay on track with your exit plan so you get the price you want on
your own terms...
- The 3
dfferent types of business valuations and why you need to understand
the advantages and disadvantages of each type...
3 most common myths of business valuations. Believing any one
these 3 lies can waste you valuable time and money...
to determine exactly what your business is really worth. If
don't know this you risk being robbed blind when you sell...
4: How To Multiply The Value Of Your Business
to identify the "key metrics" in your industry that can help you sell
your business at up to double the normal market value...
secrets to increasing those key metrics (and your business value) the
fastest way possible...
- The one
thing that will drop your key metrics like a stone. Ignore
this at your peril.
5: Increasing Your Business Profits Fast
key strategies to increasing your business profits fast.
can apply these proven strategies immediately and see your turnover and
your net profits start rising in weeks - even days...
fastest most effective way to get new clients and customers into your
business. This powerful marketing strategy is so
costs so little you'll kick yourself if you're not doing it...
to increase your turnover from the clients and customers you already
have and have them loving every minute of it. When potential
buyers look at your business having this simple strategy in place will
be worth real dollars in the bank to you...
These are all strategies proven in the real
world. Read what businessman and leading marketing expert for
dentists Angelo Titsas says about my advice...
Priceless Practical Gems Of Wisdom...
I recently caught up with Harvey at a
conference in Chicago.
Literally 30 seconds after sharing my business idea Harvey blurted out
3 priceless practical gems of wisdom that will profoundly impact on my
bottom line profits and ultimately skyrocket the value of my business.
His insights were so powerful that I feverishly wrote them down on the
nearest piece of paper I could find...a drink coaster.
This coaster now hangs above my desk as a constant reminder.
Harvey's mind for identifying overlooked BIG opportunities is razor
This combined with his remarkable track record of success, make
crawling over broken glass a small price to pay to have Harvey
transform your business.
Angelo Titsas, Yasman, New
secrets to setting up your business so it runs and increases its
profits on auto-pilot. Applying these secrets will give you
freedom from the day to day running of your business and increase the
selling value of your business enormously...
analyzing and making small, simple changes in the way you and your
staff perform day-to-day tasks in your business can increase your
productivity and your profits exponentially...
"wristwatch" secret you must know to get the maximum price when you
exit your business. This
secret is so obvious it stares at you every minute of every day and if
you're doing this wrong your chance of selling your business at
anywhere near a good price is non-existent...
6: Buyers Hold The Key To A Huge Sale
different buyers you encounter when you sell. How to deal
and how to choose the right buyer for your business. Get this
and you can end up with a bad deal that loses you real money...
understanding a 1969 Joe South hit song can make the whole process of
preparing and selling your business smoother and much more profitable...
- Why you
should never wait around for buyers to come to you and how to target
and contact highly qualified, hungry buyers looking for a
business just like yours.
This will save you months of wasted time and can increase your sale
price enormously. Imagine
having several hungry buyers trying to outbid each other to buy your
What kind of difference can the secrets in this teleseminar
make. Read what health supplements businessman Gary Courtenay
And there's more...
Business From The Buyers Perspective...
is a real businessman and a bona fide entrepreneur who profoundly
understands what it takes to run a successful business and how to
maximize its performance in all key areas that affect its overall value.
I have found Harvey's insight and advice in growing my business crucial
in to building its worth which is now probaby double what it was before
I asked him to work with me.
Key to Harvey's methodology is his ability to have me see the business
from the buyer's perspective and this subtle but radical shift in
thinking and approach will make me many hundreds of thousands of
dollars when I finally sell out and as an added bonus I will be able to
cherry pick who I sell to.
Harvey's gift is for immediately spotting key areas of underperformance
and advising practical means of addressing these.
He also showed me how to use savvy methods to attract several
prospective buyers thus ensuring that I achieve the maximum price
possible when I decide to sell.
As a result of Harvey's involvement I will now be able to forward the
date at which I'll sell which is not much sooner than I ever dreamed
possible and at this point I will be both free and wealthy and be able
to pursue other life goals.
I am extremely grateful to Harvey and I can't recommend his services
highly enough to anybody who likes the idea of getting their business
into shape and selling it for a lot more than they probably think it's
Gary Courtenay, Stalybridge, UK
Teleseminar 7: "Botox" Business Preparation Secrets
- 3 vital
cosmetic changes you can make to your business that will massively
increase it's perceived value to a buyer...
key systems you must put in place in your business to ensure it runs
successfully after you sell. These same systems make
business many times more attractive for a potential buyer...
to choose the perfect time to sell your business. Selling at
wrong time is a very common and costly mistake many business owners
8: Contracts, Advisers And Negotiating The Best Deal
to find out fast if a buyer is really interested or just a time waster.
This could save you weeks or even months of futile effort...
- When you
should walk away from a deal and the key times you should never let
a buyer get away from you...
- How to
negotiate for the maximum price when you have more than one
buyer interested in your business...
I'll give you my full unedited, advanced program for making
over your business to make
maximum profits on auto-pilot and sell at the maximum possible price...
Harvey's Help Wherever And Whenever You Can...
met many specialists over the years and I've yet to find anyone who can
match Harvey on the subjects of exit strategies and business growth.
If you're really serious about building your business as a long term
investment with a view to retiring wealthy then there's only 1 man in
the world who can provide you with world class coaching, guidance and
Get Harvey's help wherever and whenever you can, take action and you're
guaranteed to be on the right path to super-riches.
Paul Stewart, Bolton, UK
And best of all during every teleseminar I'll give you a
chance to ask any questions you have live...
Your Unequaled Opportunity To Tap Into
The Expertise Of Someone Who's Built Real Businesses And
Sold Them In The Real World
You can pick my brains and get all the specific
and advice you need to build the value of your business fast and avoid
making costly mistakes when you sell.
Think about what this kind of advice is worth to
Remember using the Maximize-Your-Exit system one
businesses sold for twice the normal market value.
How much extra money would it put in your pocket
did only half as well as me? With a small business worth just
$500,000 that would be $250,000 added to your sale price.
if you sold your business for just 10% more as a result of
following the advanced Maximize-Your-Exit program you'd be ahead by $50,000 or
But I'm not going to charge you $250,000 or even
for the insider knowledge you need to exit your business at the maximum
If you act now you can claim your full advanced
Maximize-Your-Exit teleseminar series for just $2,997 and I'll let you
get started for just $397...
Teleseminar Session Risk Free...
Listen in to your first Maximize
Your Exit teleseminar session for just $397.
If you're unhappy with the quality of the information you get you can
walk away with no obligation.
And I'll even refund the price of your first session.
I'm willing to give you this completely risk free trial session because
I know you'll be so excited at how just one session can revolutionize
your business that you'll be thrilled to continue on with the full 60
day teleseminar program...
But you must act now to claim your place in this
The first call starts on the XXth of XXXX and the
number of lines are limited.
I'd hate to see you miss out.
Call XXXXXXXXX or
click on this link
to book your
This phone line is open 24 hours a day and my friendly
assistants will be happy to answer any questions you
might have when you call.
You can pay by check or any major credit card.
And I have one more valuable gift for you if you act now...
Maximize-Your-Exit Teleseminar Audio
Recordings And Transcripts
After each teleseminar I will give you a full
audio you can download online, send you audio CDs you can play
your car, in your office or at home and give you full printed
transcripts you can read and refer back to as a ready
reference whenever you need them.
You'll have all the information you need at your
It's like having me on call 24 hours a day to
whisper the business exit strategy secrets in your ear exactly when you
Book your place in the teleseminar series now and
this is a breakdown of what you'll get...
Eight Live Maximize-Your-Exit
- 2. Your Live
Question And Answer Session In Every
- 3. Full Audio
Download Of All 8 Teleseminars
- 4. Printed
Transcripts Of All 8 Teleseminars
Mailed To Your Door
- 5. Audio CDs
Of All 8 Teleseminars Mailed To Your
for just $2,997.
And you can attend the first teleseminar at no risk for just $397.
And it gets even better...
Upgrade to the DELUXE Maximize-Your-Exit Package
For just a few dollars more at $3,447 you can claim your Deluxe
Maximize-Your-Exit package with a full hour one
telephone consultation worth $2,500.
I'll help you develop your perfect exit plan in the fastest,
most profitable way possible.
Hour 1-On-1 Telephone Consultation
$2,500 When You Upgrade To
The Deluxe Package
You can ask me any question you like about building the value and
profits into your business and getting the maximum price when you sell.
Get 60 full minutes of the specific
information you need right now normally worth $2,500 for just
$500 extra in your deluxe package.
Why guess about what you need to do now
massive value into your business and sell at the best price possible?
Get 1-on-1 guidance from someone who's done it in the real world...
I look forward to helping you build the
maximum selling value for your
P.S. If you
ever want to sell your business at any
time in the future then you should get started using these powerful
exit strategies now.
Think about it. Every day your business
is increasing or
decreasing in value.
Why throw away real money stumbling blindly in
when you can use the proven business building strategies in
advanced Maximize-Your-Exit program.
With all the sweat, toil and heartaches you've
your business over the years you deserve the best possible price when
you finally sell your business.
You deserve to have the money to buy a bigger
the cars you want, take the vacations you want, send your children to
the best college.
It's a shame for you to take peanuts for your
when you can create a huge payday for you and your family so easily...
XXXXXXXXX or click
on this link to
place in the
advanced Maximize-Your-Exit teleseminar series now.
P.P.S. Here is some
feedback from a few of my clients...
The Selling Value Of My Business...
all my years of creating, running and selling successful businesses I
have not come across anyone as knowledgable as Harvey in creating
maximum value for a business.
Your advice on breaking down the value propositions of my company truly
QUADRUPLED its selling value over any other price/value numbers
I also want to simply tell you "thank you" Harvey.
Your willingness to share your expertise, your gift for discovering the
components that create more value and your knowledge of what creates
value that most people never think of are just unparalleled.
I cannot express my gratitude enough.
I've owned everything from one location facilities to several multi
million dollar organizations.
Harvey Zemmel is a pro.
He'll provide more worth for the value of your business than anyone
you've ever met.
No one will give you the ideas, input, guidance, structure and
downright map to follow in order to sell your business for the maximum
Whether you're looking to sell today or several years from now,
exchanging time with him will be a return on investment you will not be
able to come close to elsewhere.
If you've worked hard at building your business and now perhaps you'd
like to sell Harvey will show you how to create a price you'd only read
about in Forbes!
Donna Krech, Lima Ohio
Dollar Of Profit I Make I'm Also Adding Value To
You have instilled in me that belief is
You are truly making me rethink about my business. I really
appreciate the opportunity to create and share my big dream.
I now get the big picture.
I understand that for every dollar profit I make I'm also creating
extra value in my business.
Elizabeth Andes, Bell, New York
Quality Of Your Information Is Second To None...
You really understand the challenges I face
daily in my business and helped me enormously to overcome them.
You are empathetic, professional and the quality of your information is
second to none.
Chris Payne, Poynton, UK
XXXXXXXXX or click
on this link to
place in the
advanced Maximize-Your-Exit teleseminar series now.
Sessions With You Have Been Priceless...!
We're starting up and ready to go.
Our sessions with you have been priceless!
Your understanding of how to get a business started has saved many
thousands of pounds.
You have infused us with the power of your knowledge and experience.
We now know at the beginning of our journey it's about income and equity.
Karl Banks/Ben Jesson, Rugely, UK
Tactician And A Powerful Adviser...
Harvey taught me early on maximizing your
strategy for growth must match a succesful strategy for a profitable
He clearly demonstrated this was achievable as he built up his own
business from scratch to $30 million+.
He's a master tactician and a powerful adviser if you're lucky enough
to have him.
Techniques And Strategies "Outside The Box"
Harvey has provided solid techniques and
strategies "outside the box" to effectively improve my company.
I have found his business knowledge to be solid and reliable.
He has guided me in "future proofing" my company giving me a
competitive edge in this fast forward global world that's constantly
Dr Maryann Rosenthal, San Diego, California
Sharp Focus On The Bottom Line
Harvey's success and business accumen are
His laser sharp focus on the bottom line produces impressive results.
His wisdom is inspiring.
Sasha Xarian, Reno, Nevada
here is the feedback from the attendees from my recent Maximize Your
Results Beyond Your Wildest Dreams...
Harvey Zemmel is THE master at exiting your
have known him now for some time and been astounded at what his
Maximize Your Exit program and formulas offer every business whether
you're a start up or you've been in business for the long haul.
can take Harvey's products, join his newsletter or get personally
mentored by him...whatever you invest in is going to get results beyond
your wildest dreams.
What I love about Harvey is his ability to
see the big picture in every business but also hone in on the detail.
It's a winning formula.
I have never hesitated to recommend
Harvey to one of my other high net worth clients (worth hundreds of
millions of dollars) or indeed to anyone else.
Absolutely everyone currently in business or thinking of starting a
business would benefit from his invaluable expertise.
Anne McKevitt, USA, Australia and UK
"I would strongly recommend you attend
the seminar BEFORE making the decision to sell."
- Cintra Jaggins, Dignified Living
"Great guy...Harvey has a lot of
knowledge and certainly oozes integrity."
- Sue Maddock, Key Support
"This is a presentation by someone who
has actual knowledge about this topic."
- Rose Stewart, GTI Solutions
"There's valuable information on how to
build your business and get double the market value when you sell."
- Norbet Narwengo, Faras Exterior
"Your knowledge was exceptional."
- Paula Kidd, KSS 2000
"If you are thinking of selling or even
starting a business then it's worth attending."
- Anthony David, Richmond Estates
"An opportunity never to be missed!"
- Tee Leey, MIC
"Go to the seminar!"
- Douglas Spector, Foundation Food Co